Why Not Just Anyone Can Handle Your Customer Service (And How I Can Help)

“Customer service is simple. We just need someone to reply to emails.”

But. Is. It?

But if you run a product-based business, you already know the truth: how you handle customer service can make or break your brand.

And trust me, not everyone is cut out for it.

I’ve spent over 20 years in customer service in the wireless industry and helping product-based businesses like beauty brands, wine companies, and marketers build real relationships with their customers. And the one thing I’ve learned?

Great customer service isn’t about just responding; it’s about how you respond, what you say, and why it matters.

Here’s why it’s worth getting support from someone who actually knows what they’re doing:

1. Your customer service IS your brand

Every email, DM, or support ticket is a reflection of your business. Whether someone’s asking about shipping or requesting a refund, how you respond says a lot about your brand. I make sure every message sounds like you, not a generic script.

2. Quick replies are great, unless they’re cold

Speed matters. But customers also want to feel seen and valued. I help my clients strike that balance: prompt, professional responses that don’t feel rushed or robotic.

3. Not every customer is happy, and that’s okay

Let’s be honest, things happen. Packages get delayed, items arrive broken, or people just have a bad day. I know how to handle complaints with care, turn tough conversations into positive experiences, and keep your reputation intact.

4. People have questions, and they don’t want to wait

Whether it's “What’s in this product?” or “When will it ship?”, quick, clear answers can mean the difference between a sale and an abandoned cart. I handle inboxes, live chats, and DMs so your customers get the info they need without waiting for you to stop everything and reply.

5. You can’t grow if you’re stuck in your inbox

As your business grows, so do the support requests. And if you’re still the one replying to every message? That’s a fast track to burnout. I step in and take customer service off your plate so that you can stay focused on sales, strategy, and scaling.

Customer service isn’t “just” answering emails. It’s your first impression. Your brand reputation. Your customer loyalty.

And if you're ready to hand it off to someone who knows how to do it right, that’s where I come in.